Strava turns every iPhone and Android into a sophisticated running and cycling computer (and we work with your GPS watches and head units, too). Start Strava before an activity and you can track your favourite performance stats, and afterwards, dive deep into your data.Measure your performance. Strava syncs with most devices - your phone, GPS watch or head unit, heart rate monitor or power meter - and records just about any performance metric you can imagine, plus a few exclusive to Strava.Strava is the social network for athletes.Record an activity and it goes to your Strava feed, where your friends and followers can share their own races and workouts, give kudos to great performances and leave comments on each other's activities.Peace of mind for athletes and their loved ones.Turn on Beacon and you can share your location in real time with your friend, partner, parent, coach, butler, therapist, highly intelligent dog - anyone cool enough to have your back in an emergency.The world's largest route and trail resource.If it's been run or ridden, it's on Strava. With millions of athletes all over the world, Strava's road and trail network is unmatched. If you're looking for an adventure or want to make a route of your own, Strava can find you a place to go - and you can upload that route to your phone or GPS device for easier navigation